Google Turns On Text Ads In Google Maps
With GoogleÃ¢â‚¬â„¢s stock down $100 in the past two weeks, the company all of a sudden isnÃ¢â‚¬â„¢t so shy about pulling every advertising lever it can reach. So far this week, weÃ¢â‚¬â„¢ve seen new click-to-buy buttons on YouTube (YouTubevertorials), AdSense for Flash games, and now text ads are appearing at the bottom of Google Maps. This may be bucket testing, but when I enter Ã¢â‚¬Å“New York City hotelsÃ¢â‚¬Â on Google Maps, I get a single line below with text ads for the Crowne Plaze Times Square and the Ramada New York. (An arrow lets you cycle through the ads).
Other bloggers around the world have noticed the same thing, including Amit Agarwal in India and David Shaw in the UK. The ads are local business ads, but seem to be triggered by the search terms.
Read more: techcrunch.com