Google Video Ads: Google hit, or miss?
Google is rolling out a new ad product today for distribution through its off-site AdSense contextual network: PPC video ads.
Google is portraying the new ad product as the latest revolutionary way that Google is leveling the playing field for small businesses, according to the NYT:
A large percentage of video ads will come from small advertisers,” said Gokul Rajaram, a director of product management at Google. “A small resort owner in Maui probably already has video of their great beachfront property. Now they can put it in an ad and reach a qualified set of users.