Google’s Nexus branding under threat

by admin March 20, 2010 at 8:06 pm

Well, that’s a bit embarassing: Google has had its trademark application for ‘Nexus’ rejected, as a small Oregon firm already owns it.

The threat to the name of the company’s flagship smartphone is rather more serious than the last. In January, the estate of the author Philip K Dick challenged the Nexus name on the grounds that it was used for the androids in Dick’s most famous book, Do Androids Dream of Electric Sheep, later filmed as Bladerunner.

Google launched the Nexus brand in January. But Integra Telecom apparently registered the name as far back as 2008, using it for a telecoms service, and says it’s making $60 million a year out of it.

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