Google’s YouTube: Finally, A Way To Make Money
The online video site has added e-commerce links to YouTube partner videos so viewers can purchase related products.
In an interview in August, Google CEO Eric Schmidt said his company still hadn’t figured out how to implement advertising on YouTube.
Now it appears that Google (NSDQ: GOOG) has some money-making ideas after all. On Wednesday, YouTube said that it has started to include e-commerce links with YouTube partner videos so viewers can purchase related products. YouTube’s partner program is for those who make quality videos with commercial prospects; a significant portion of YouTube videos are not what advertisers want to be associated with.
Read more: informationweek.com