Intel to unveil business PC brand

by admin April 24, 2006 at 11:10 am

After disappointing earnings, Intel is to show off its follow-up to Centrino and Viiv

Intel is expected to introduce on Monday a new brand for business-PC technology as the latest plank of its marketing overhaul.

Chief executive Paul Otellini hinted at the move during a conference call last week after Intel announced its latest quarter of disappointing financial results.

Discussing what manufacturing processes the different chips would use, Otellini mentioned Intel’s brands: “Centrino and Viiv and the upcoming brand associated with the business desktop we’ll talk about on Monday.”

An Intel representative declined to comment further on a press conference scheduled for Monday at the Ritz-Carlton Hotel in San Francisco. “We have nothing to add beyond what Paul said in the earnings call,” said Scott McLaughlin, an Intel spokesman.

Full story: ZDNet UK