Is Apple Building A Search Engine?

by admin November 13, 2008 at 3:14 pm

We’ve received multiple (if thin) reports that Apple is working on a search engine of some sort.

At first glance, the rumors make sense. Apple’s Safari browser has 6-7% market share, and currently uses Google as the search engine for both the standard and iPhone/iPod versions (unlike other browsers, you don’t have a choice). They also have a suite of personal productivity tools through Mobile Me that bring some hard core users to their servers daily. All of that traffic and usage equates to a lot of searches, which can be monetized heavily.

Also, Apple can’t be super pleased with Google’s competition to the iPhone with Android. Google CEO Eric Schmidt, who’s also on Apple’s board of directors, sits out of discussions involving Apple’s mobile strategy, and rumor is he may leave the board.

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