Jobs’ Gambit: Apple to Design Its Own Cell Phone Chips

by admin April 30, 2009 at 5:36 pm

Apple seeks tighter control over the quality and cost of its cellular chips

Rocked by the slumping PC sales, the semiconductor industry really doesn’t need more bad news. However, reports indicate that Apple is making a surprising move that likely has some of its cell phone silicon partners reeling — it is forming its own team design chips for its future iPods or iPhones.

In the past Apple has relied on partners, such as Infineon or Samsung Electronics Co., to design chips and chipsets for the iPhone. The partnership was lucrative for the chipmakers, but for Apple it represented frustrations as the company hoped for lower power consumption and better graphical abilities.

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