Microsoft buys ScreenTonic for mobile ads
Microsoft Corp. (NASDAQ: MSFT) has its own answer to the Yahoo! Inc. (NASDAQ: YHOO) purchase of ad auction business Right Media and Google Inc.’s (NASDAQ: GOOG) acquisition of ad serving giant Doubleclick. The world’s largest software company is going after a different platform — the cell phone.
Microsoft today announced that it is buying ScreenTonic. The Paris-based company places and manages ads on wireless handsets. As the market for placing and brokering ads on the PC-based Internet gets more crowded, Microsoft is probably smart to look to the next platform that could see rapid ad growth.
Full article: BloggingStocks