Microsoft Ignition to Promote Music Artists

by admin June 5, 2007 at 2:18 pm

Microsoft’s new Ignition program offers a single way to promote recording artists across its MSN, Xbox, and Zune audiences.

If there’s one thing Google and Yahoo have proven, it’s that Big Media looks to the Internet as a significant tool to promote its products and content to a wide range of demographically-desirable consumers. Redmond software giant Microsoft would like to raise its profile with those Big Media companies—and give Yahoo and Google a run for their marketing dollars. So, it’s bringing together three of its core customer groups and bundling access to them in a single package designed to appeal to the music industry. They call it Ignition.

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