Microsoft in talks to buy DoubleClick

by admin March 29, 2007 at 10:38 am

Advert tracking technology worth $2bn

Microsoft is reported to be in talks to acquire internet advertising company DoubleClick at a cost of $2bn.

A buyout would provide Microsoft with access to DoubleClick’s Dart technology, which monitors how internet adverts perform, and boost its ability to fight Google for online advertising market share.

Read more: