Microsoft invites apps store submissions

by admin July 28, 2009 at 3:30 pm

Microsoft has opened its Windows Mobile Marketplace to developers, with a less than subtle jibe at Apple.

Windows Mobile Marketplace is Microsoft’s answer to Apple’s wildly successful iTunes Apps Store. In an attempt to differentiate itself from the market leader, the software giant has posted the 12 criteria online that every app will need to meet to be approved. Apple’s approval process is shrouded in secrecy.

“One of the things we’ve heard from developers is that we need to solve problems in transparency and trust that are not available elsewhere,” says senior director of mobile services Todd Brix.

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