Microsoft launches mobile advertising on MSN Mobile
Microsoft is today announcing the launch of mobile advertising on its range of MSN Mobile services in US, with mobile advertising already existing on MSN sites for users in Japan and some European countries. Advertisers will be able to extend their ad campaigns onto the mobile sites using technology gained by the acquisition of ScreenTonic in May 2007, as well as the aQuantive deal. Intial advertisers at launch are Paramount Pictures, Jaguar and Bank of America.
Full story: liveside.net