Microsoft shopping for exclusive content to bolster Zune
unique features, but it has only managed to carve out a small chunk of the portable media player market so far. With Apple selling more iPods in a month than the total number of Zunes that ship within a year, Microsoft has been left in a position that it has never been comfortable with: distant second. In an effort to raise the device’s profile, it appears that Microsoft is trying to persuade the movie industry to generate some Zune-only content.
Reuters is reporting that Microsoft execs have been making the rounds at Los Angeles-based studios, trying to find companies willing to produce video content that would be marketed as Zune exclusives. The videos would either remain Zune-only or could be distributed more widely under a Zune brand.
Full article: arstechnica.com