Microsoft shopping for exclusive content to bolster Zune

by admin August 11, 2008 at 7:10 pm

unique features, but it has only managed to carve out a small chunk of the portable media player market so far. With Apple selling more iPods in a month than the total number of Zunes that ship within a year, Microsoft has been left in a position that it has never been comfortable with: distant second. In an effort to raise the device’s profile, it appears that Microsoft is trying to persuade the movie industry to generate some Zune-only content.

Reuters is reporting that Microsoft execs have been making the rounds at Los Angeles-based studios, trying to find companies willing to produce video content that would be marketed as Zune exclusives. The videos would either remain Zune-only or could be distributed more widely under a Zune brand.

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