Microsoft takes aim for Google’s Froogle

by admin August 29, 2008 at 7:43 pm

Buys Ciao price comparison powerhouse to add to Live Search

Microsoft has bought Ciao, one of Europe’s biggest price comparison engines. Designed to boost its Live Search offering, it seems Microsoft will position its new toy right up against Google’s Product Search, formerly known as Froogle.

There’s no getting away from it – Microsoft is still loosing badly when it comes to the search market. But instead of growing the Windows Live Search business organically, dear old Microsoft seems determined to buy elements which it thinks make sense, hence the hovering up of Multimap and now Ciao.

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