Microsoft to Launch Zune 2.0 This Week

by admin October 2, 2007 at 3:09 pm

New Microsoft Zune models to launch tomorrow for holiday shopping

When Microsoft decided to enter the portable media player field with the original Zune, its goal was to dethrone Apple’s iPod as the media player of choice. That never happened; the Zune didn’t take off as Microsoft had hoped it would.

BetaNews is reporting that Microsoft will hold a press event tomorrow, with Bill Gates on hand, to launch the Zune 2.0. The first generation Zune was able to claim 10 percent of the hard drive based portable media player market, amounting to about 3 percent of the overall media player market.

Full story: