Microsoft Tries To Re-Energize Cashback By Plugging It Into Its Products Engine
Microsoft says that Live Search Products and Live Search Cashback have now been unified into a single experience. You can now access Cashback on Live Search Products page, which is MicrosoftÃ¢â‚¬â„¢s comparison shopping vertical site. Microsoft has migrated Cashback from the Jellyfish platform (the social shopping site that Microsoft purchased in 2007) to the Live Search platform.
Last year, Microsoft launched the Live Search Cashback program, which gives users monetary incentives to click through and buy products from the ads theyÃ¢â‚¬â„¢re shown. It was controversial since the move to gain market share from Google was so drastic and seemingly desperate.
Read more: techcrunch.com