More Drama For Facebook
The latest fracas surrounding Facebook’s controversial new advertising platform involves MoveOn.org, the perhaps equally controversial civic action group best known for its strident calls to end the war in Iraq, including a full-page ad it bought in The New York Times: “General Petraeus or General Betray Us?”
MoveOn has charged that Facebook’s Beacon advertising program, which allows participating advertisers to pair branded messages with users’ profiles based on their activities on external sites, is a “huge invasion of privacy.”
Facebook has now responded to MoveOn’s charges.
“We encourage feedback from our users on new products, but in this case, the MoveOn.org-led group misrepresents how Facebook Beacon works,” a Facebook spokesperson wrote in an e-mail to InternetNews.com.
Full story: internetnews.com