Pew Study: Self-Googling on the Rise

by admin December 18, 2007 at 2:25 pm

Internet users are increasingly curious about the information about them that’s available online, but they’re not doing much to monitor that information in a structured way.

That’s one finding of a new study released Sunday by the Pew Internet and American Life Project. Entitled “Digital Footprints: Online Identity Management and Search in the Age of Transparency,” the study found that while 47 percent of Internet users have searched for their own name online, only 3 percent of those who have done so make it a regular practice, Susannah Fox, associate director at the Pew Internet and American Life project and a coauthor of the report, told TechNewsWorld.

In a similar Pew study released in 2002, by contrast, only 22 percent of Internet users had searched on their own names.

Full article: