Rental Movies Coming To Apple
Apple may have enough experience with selling movies now that they realize the music market is very different from the movie market. A lot of people want to own music to listen to it over and over again over the years, but far less want to own movies. Watching it once and moving on seems to be good enough for most people.
So AppleÃ¢â‚¬â„¢s model of selling movies for $10 and up may leave a considerable chunk of the market on the table. That explains why they are now apparently negotiating with major studios for rights to rent movies via iTunes as well.
Read more: techcrunch.com