Sony cuts price of Blu-ray player

by admin June 5, 2007 at 4:02 pm

Sony has cut $100 (£50/€74) off the recommended retail price of its new next-generation DVD player in an attempt to forge ahead in the Format Wars. The BDP-S300 now costs $499 (£250/€370) – half what the company’s first dedicated Blu-ray player cost when it was launched six months ago.

Consequently, the PS3 is now no longer the cheapest Blu-ray player available. Interestingly this was Sony’s main justification for the high price of the console and it can’t be denied that being the most inexpensive player on the market certainly helped sales.

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