The return of Commodore?
It may be time for a Commodore comeback.
No, Lionel Richie isn’t signing up with his old band. We’re talking about Commodore, the venerable computer brand.
A Dutch consumer media company is hoping it can tap the power of the VIC 20, the PET and the Commodore 64 to launch a new wave of products, including a home media center device and a portable GPS (Global Positioning System) unit and media player.
Yeahronimo Media Ventures, which has offices in Los Angeles and Baarn, the Netherlands, acquired the rights to the Commodore name late last year in a deal worth just over $32.7 million. Earlier this year, it took on Commodore as its own corporate moniker. The rebranded company already has some products available in Europe and on its Web site, but hopes to enter the U.S. market at the Computer Electronics Show in Las Vegas in January.
In an interview, Commodore CEO Ben van Wijhe said the company bought the Commodore name with the idea of tapping its reputation for games and multimedia.
“It is not only the brand name but also the heritage of Commodore that interested us,” he said.
Full story: ZDNet News