Toshiba Cuts Prices and Increases Marketing for HD DVD

by admin January 14, 2008 at 10:50 pm

Josh Martin, an analyst with Yankee Group, said that Toshiba’s price reduction on HD DVD players “certainly seem like a last gasp of air” as Blu-ray gains ground. It’s not just an effort to get rid of inventory before the end, he said, but an effort by Toshiba to see if it can still sell HD DVD players.

Like a boxer trying to regain the momentum after a volley of body blows, Toshiba is making efforts to rally the HD high-definition DVD alliance. In the past few days, it has dropped the regular price on several HD players, continued a promotion of free movies, and reportedly will increase its marketing campaign.

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