Twitter Launches Earlybird Ads
Twitter hopes to catch the worm — and earn some revenue — with Earlybird Exclusive Offers, an ongoing series of time-restricted deals, sneak peeks, and events promoted by the newly launched @earlybird Twitter account.
The microblogging site is working with advertisers to retweet offers designed specifically for the Twitter community, according to Twitter. Participating advertisers determine the terms of each offer, including availability, amount, and price, Twitter said. The strategy is similar to one used by sites such as Woot and Gilt, both of which offer discounted products on a one-time basis.
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