Twitter Spam Invades Trending Topics
It was only a matter of time: Twitter trending topics are now being exploited by spammers. Now that trending topics Ã¢â‚¬â€œ the most talked about items on Twitter at a given point in time Ã¢â‚¬â€œ are integrated as part of TwitterÃ¢â‚¬â„¢s web experience, marketers are quickly realizing that these can be exploited to generate traffic.
How? Simply include the trending term in your tweet. Then, anyone who clicks the trending topic will see your ad, for free. TodayÃ¢â‚¬â„¢s example comes in the form of Ã¢â‚¬Å“Apple Shampoo,Ã¢â‚¬Â a song from Blink 182 that is being shared aggressively today because of a tweet from band member Mark Hoppus (@markhoppus).
Read more: mashable.com