With Jerry Yang Gone, What Yahoo Should Do Next
Jerry Yang, after a tumultuous reign as the chief executive officer of Yahoo, the company he co-founded with David Filo, announced today that he is stepping down from the top slot. The news was first reported by Kara Swisher and later confirmed by Yahoo in a press release. He is going to make way for someone else, but will stay on the board of Yahoo and will be known as Chief Yahoo. More important, however, is the question of what Yahoo needs to do in order for Jerry to hang on to the title of Chief Yahoo!
YangÃ¢â‚¬â„¢s decision to move on isnÃ¢â‚¬â„¢t a surprise Ã¢â‚¬â€œ it was clear from his talk at a recent industry conference that he was tired and perhaps a little out of his depth. His choice to head the company that was looking down a deep abyss a while back was an ineffectual one, and a total and absolute failure on the part of YahooÃ¢â‚¬â„¢s board of directors. In June 2008, I wrote about the systematic rot inside the company.
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