Yahoo Allows Users to Opt Out of Targeted Ads
Search giant lets consumers receive generic advertising instead
Beginning at the end of August, Yahoo! users will be able to opt out of the companyÃ¢â‚¬â„¢s targeted, behavioral advertising system on both Yahoo! properties and third-party websites that use the companyÃ¢â‚¬â„¢s advertising network.
Ã¢â‚¬Å“Yahoo! strongly believes that consumers want choice when customizing their online experience and they have also demonstrated a strong preference for advertising that is more personally relevant to them,Ã¢â‚¬Â said Yahoo! privacy head and policy VP Anne Toth in a press release. Ã¢â‚¬Å“However, we understand that there are some users who prefer not to receive customized advertising and this opt-out will offer them even greater choice.Ã¢â‚¬Â
Users already have the ability of opting out of Ã¢â‚¬Å“customizedÃ¢â‚¬Â ads on Yahoo.com and this new option will extend that choice to reflect websites outside the Yahoo! stable.
Full article: dailytech.com