Yahoo and Microsoft Said to Be Weighing Ad Pact

by admin April 11, 2009 at 12:40 pm

Yahoo and Microsoft, which held a marathon series of fruitless merger and partnership negotiations last year, have restarted discussions, this time over a possible advertising agreement, a person briefed on those discussions said Friday.

Conversations between the two sides have been scant since Carol Bartz was named Yahoo’s chief executive in January. But they have started anew recently, and Ms. Bartz met with Steven A. Ballmer, Microsoft’s chief executive, last week, said the person briefed on the discussions, who agreed to speak on condition of anonymity because the talks were confidential.

Yahoo and Microsoft declined to comment.

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