Yahoo and Sony BMG Buddy Up Over Produced Content

by admin November 20, 2007 at 8:50 pm

Sony BMG Music Entertainment has agreed, in exchange for a slice of Yahoo’s advertising revenue, to let Yahoo’s users upload videos and music clips containing its produced content.

The deal comes just over a year since Sony made a very similar agreement with Google that also entailed the release of “thousands” of music videos on Google Video (and, soon after, YouTube as well). While Google has actually secured distribution deals with all four major labels by now, this deal is Yahoo’s first and it does not suggest that Sony will actively release produced content onto Yahoo Video.

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