Yahoo Formalizes Rich Ads In Search, Text Ads Gain Images Or Video

by admin February 19, 2009 at 5:12 pm

After testing this for close to a year, Yahoo is set to formally announce Rich Ads In Search — a service that places images and videos into paid ads in Yahoo’s search results. The New York Times says the service will be announced formally on Thursday.

Other additions include images and search boxes inside paid ads. The NYT article says Yahoo is charging a monthly fee for Rich Ads In Search, and only “large, brand-focused advertisers” can use the service at this point.

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