Yahoo Hopes to Attract Woman with Shine Site

by admin March 31, 2008 at 6:42 pm

Yahoo has launched a niche site aimed at women called Yahoo Shine that features a mix of original blog content, articles, and videos with the help of content partners such as Glamour and Good Housekeeping magazine. Yahoo says Shine won’t be anything like your mother’s Web site that may have featured lean meatloaf recipes and celebrity gossip.

Shine says it is not attempting to reach the usual women Web site demographic of a “32.5 year-old with 2.2 kids” most women Web sites pander to. Rather the Ladies of Shine proclaim women today “no longer need to stand by passively as the media portrays us as fashion-obsessed diet victims.”

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