Yahoo Launches Ad Interest Manager
Yahoo has just rolled out its Ad Interest Manager which according to Yahoo is a new consumer tool which aims to make online advertising, particularly interest-based more transparent. This, according to Yahoo is one way of building up user trust. The Ad Interest Manager site lets you see a concise summary of your online activity on YahooÃ¢â‚¬â„¢s content network, so much so that you can determine your level of exposure to interest-based ad served by Yahoo Ad Network.
Anne Toth, Yahoo VP for Policy and Head of Privacy, said that Ad Interest Manager will provide Yahoo users/visitors transparency into how YahooÃ¢â‚¬â„¢s interest-based advertising works as he emphasized that users can opt-out of YahooÃ¢â‚¬â„¢s interest-based ad targeting.
Read more: searchenginejournal.com