Yahoo Launches Ad Interest Manager

by admin December 7, 2009 at 2:20 pm

Yahoo has just rolled out its Ad Interest Manager which according to Yahoo is a new consumer tool which aims to make online advertising, particularly interest-based more transparent. This, according to Yahoo is one way of building up user trust. The Ad Interest Manager site lets you see a concise summary of your online activity on Yahoo’s content network, so much so that you can determine your level of exposure to interest-based ad served by Yahoo Ad Network.

Anne Toth, Yahoo VP for Policy and Head of Privacy, said that Ad Interest Manager will provide Yahoo users/visitors transparency into how Yahoo’s interest-based advertising works as he emphasized that users can opt-out of Yahoo’s interest-based ad targeting.

Read more: