Yahoo launches customisable ad tool

by admin July 2, 2007 at 12:11 pm

Yahoo just upped the ante in the display advertising space.

The company on Monday launched a new display advertising product called SmartAds, whish allows marketers to offer ads that are customised based on the web surfer’s age, gender, location and online activities.

For instance, instead of just seeing a generic ad for a Toyota Prius, a woman in San Francisco who conducts research on hybrid cars on Yahoo Autos could be served an ad for a local San Francisco dealer with information on the types of Priuses that are in stock and the purchase price. The ad, which is configured on the fly, could also feature a background colour targeted for women in her age range, as well as a Golden Gate Bridge logo.

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