Yahoo seeks ad revenue by fueling others’ search innovation

by admin July 10, 2008 at 2:41 pm

In an attempt to boost its search-ad business, Yahoo has begun a project that lets anyone build a customized search engine atop the Internet company’s technology.

The service, which enters public beta testing Wednesday night, is called BOSS (Build Your Own Search Service). With it, someone can build an independent Web site with a search box, pass users’ queries to BOSS, process the results returned by Yahoo’s search engines in any manner, and display the results.

Essentially, BOSS is a bid to enable others’ search innovation then share profits from the results. It’s also the most significant example to date of Yahoo Open Strategy, the company’s effort to expose its own technology for outside developers in an effort to become a more indispensible part of the Internet.

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