Yahoo serving up search ads on mobile phones
Yahoo on Wednesday launched a beta version of sponsored search results on mobile phones in the United States and United Kingdom.
Like Yahoo’s sponsored search results on the Web, advertisers will bid in an auction on keywords that will display their ads on the search results page. The service will work on most mobile phones and handhelds that have Web browsing capabilities.
Clicking on the link will take a user to the advertiser’s mobile Web site or a landing page that offers more information, including the ability to call the advertiser, Yahoo said.
The test will be open to a “select group” of advertisers, Yahoo said.
Full article: ZDNet News