Yahoo Set to Unveil Massive New Marketing Campaign at Advertising Week, Declaring Size Does Matter
Yahoo is set to unveil a major marketing campaign to reset advertiser and consumer perception of the long-troubled company during Advertising Week in New York, which starts a week from tomorrow.
According to numerous sources BoomTown has spoken to about the campaign, Yahoo (YHOO) isÃ¢â‚¬â€œat least with advertisersÃ¢â‚¬â€œgoing to focus on stressing the size and scale of the Internet giant.
The details of the plan will be made public Tuesday, Sept. 22, at a press conference.
Read more: allthingsd.com