YouTube Direct Enlists Citizen Journalists

by admin November 18, 2009 at 11:30 am

YouTube announced Tuesday that it will be making it easier for citizen journalists to submit news and events to established news organizations. YouTube Direct bridges the gap between new (YouTube) and traditional media by empowering consumers with an accessible tool to submit video while providing established media a rich resource for breaking news footage.

Although established news organizations have their own new submission tools (CNN’s iReport, ABC’s iCaught, Fox’s uReport and MSNBC’s FirstPerson), YouTube Direct wants to funnel their incredible amount of relevant, user-generated content to these news organizations.

YouTube understands the relationship between citizen journalists and established media. It is the role of citizen journalists to capture the breaking news as it happens and established media to follow-up with investigative reporting.

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