YouTube hailed as advertising medium of the future

by admin June 26, 2006 at 4:43 pm

Ideal platform for ads and marketing, says Leo Burnett chief

YouTube is the advertising model of the future, according to one of the world’s biggest ad agencies.

The viral, interactive and community-led nature of the free video-sharing site make it the ideal platform for ads and marketing, said Mark Tutssel, worldwide chief creative officer at the Leo Burnett ad agency.

Tutssel, whose agency’s clients include Samsung and General Motors, also highlighted the finding that YouTube has a greater reach among some US audiences than music broadcaster MTV.

Speaking at the Cannes Lions 2006 advertising festival, Tutssel told the Financial Times that advertisers should use, and learn from, sites like YouTube.

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