YouTube Will Soon Let Big Content Partners Bring Their Own Ads

by admin January 22, 2009 at 7:32 pm

Big media companies have always had a love-hate relationship with YouTube. They don’t know whether to sue YouTube for abetting copyright infringement or get in bed with it because it is the biggest Web video game in town. YouTube is trying to convince them that love is better than war by giving them a cut of advertising revenues from their videos that appear on YouTube, regardless of who put them there.

So far, most of the ads have been contextual overlay ads sold and served up by YouTube. Currently very few media partners are able to sell their own ads on YouTube, but industry sources expect that this program will soon be expanded to more big media partners, possibly before the end of the first quarter. YouTube confirms that a few big partners, like CBS, can already sell their own ad inventory on both the videos in their YouTube channels and any videos with their content uploaded by users that is picked up by YouTube’s Content ID system. But this group is very limited. (YouTube wouldn’t comment on future plans).

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