Baidu Launches Video Advertising Program
ChinaÃ¢â‚¬â„¢s largest search company Baidu has launched a new video advertising program as part of a program to strengthen its dominant position in the worlds second largest internet market (by users).
Ã¢â‚¬Å“Baidu TV,Ã¢â‚¬Â the result of a partnership between Baidu and Ads it! Media Corporation, will provide advertisers access to approximately 160,000 China based websites participating in the Baidu Union program, BaiduÃ¢â‚¬â„¢s version of Google Adsense, with a potential audience of 140 million people.
Read more: techcrunch.com