Google builds an empire to rival Microsoft

Google’s one-of-a-kind computer network gives it a chance to surpass Microsoft to become the most dominant company in tech, according to the author of a recently published book on the search giant.

Google already has plenty of influence. It handles nearly half of the world’s Web searches. It’s hiring some of the biggest names in the industry, from the controversial Kai-Fu Lee of Microsoft to the legendary Vint Cerf, an early Internet pioneer. And it has become such the topic du jour in Silicon Valley that its search for a new corporate chef warrants significant local news coverage.

But what’s next? Author Stephen Arnold has closely analyzed Google patents, engineering documents and technology and has concluded that Google has a grand ambition–to push the information age off the desktop and onto the Internet. Google, he argues, is aiming to be the network computer platform for delivering so-called “virtual” applications, or software that allows a user to perform a task on any device with an Internet connection.

“Google is this era’s transformational computing platform and could be about to unseat Microsoft from its throne,” Arnold writes in a summary of his book, “The Google Legacy: How Google’s Internet Search is Transforming Application Software,” published this month.

For all of its wild success, about 99 percent of Google’s revenue still comes from advertising, mostly from Internet keyword searches. Certainly, it has built on the core business, adding everything from the Gmail free Web-based e-mail service to Google Earth, a satellite mapping service. And it has plenty of cash to spend on new technology–nearly $7 billion in cash, $4 billion alone from a secondary stock offering on Sept.

Full article: News.com