Google Brings Ad-Supported YouTube Videos to AdSense Publishers
Publishers can earn revenue from companion ads, which sit atop the video window like banner ads on a Web page, and text overlay ads, which occupy the bottom 20% of the video frame.
Google(GOOG) on Monday said that it has made ad-supported YouTube videos available to publishers in its AdSense network.
“Video units enable AdSense publishers to display videos from several YouTube content partners,” said Christine Lee, product marketing manager for Google’s AdSense, in a blog post. “The video units are ad-supported, and the ads are relevant to both the video and the site content, as well as unobtrusive. AdSense publishers and YouTube content partners will receive a share of the ad revenue, so video units enable both groups to earn incremental revenue.”
Full article: informationweek.com